C-Suite
Marketing, brand positioning, and market expansion strategies for marketing leaders in Africa.
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Customizing PDF reports is one of the most important steps in making Odoo reflect a company’s brand identity and operational needs. Whether it’s an invoice, quotation, purchase order, delivery slip, o
Introduction Managing inventory effectively is one of the most important responsibilities for retailers in Zambia. Poor stock control leads to shrinkage, missed sales, expired products, and cash flow
Entering the Democratic Republic of Congo (DRC) can be a game-changing move for businesses seeking growth in one of Africa’s most resource-rich and rapidly developing markets. However, success depends
Introduction In a world driven by information, investors who base their decisions on solid data often achieve greater success than those who rely on guesswork or instinct. Market research has become a
In Zambia’s fast-growing business environment, competition for contracts, funding, and partnerships is fierce. Many entrepreneurs focus on marketing, pricing, or customer service — but quietly lose ma
Introduction Across Africa, businesses are embracing digital transformation at an unprecedented pace. From mobile money platforms in Kenya to e-commerce in Nigeria and cloud adoption in South Africa,
Introduction Africa’s e-commerce market is one of the fastest-growing in the world, driven by rising internet penetration, mobile adoption, and digital payment solutions. With a youthful population an